Apple Clamps Down On iPad Giveaways
The sudden surge in popularity of the iPad has made it an excellent promotional device to give away for free. If you have noticed recently in Facebook or in any other popular sites you might have seen links supposedly giving away free iPad’s. This practice which is actually goes against Apple’s guidelines for Third Party promotions is currently being enforced by the company.
Apple has now reached out to the companies involved in their promotions informing them that they will be enforcing their guidelines which have been on effect since April 2010.
A portion of the guidelines state that:
“iPad, iPhone, and the iPhone Gift Card may not be used in third-party promotions; iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units; you may not use the Myriad Set font on or in connection with websites, products, packaging, manuals, or promotional/advertising materials; the use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call-outs, etc.) is prohibited; you must submit all marketing materials related to the promotion of Apple products to Apple for review.”
There is still no information as to what companies Apple sent their notices however a quick check on popular online sites that are offering iPad promotions are as follows:
- Big Prize Giveaways
- The tech buzz
- iPad contest
- My contest
- Simply free ipad