Search Advertising Increases in 2nd Quarter
Retailers in the United States increase their spending on paid search by 12 percent in the second quarter of 2011 compared to the same period last year. The report also showed that paid search spending increased 24 percent when compared to the same period in 2010.
The second quarter started strong for paid search according to the report made by IgnitionOne. But the spending declined sharply in June. This is why it showed a small increase when compared to the same period last year.
The decline this month didn’t impact the overall performance of the second quarter but it could be an indicator of the months ahead. Analysts expect the third quarter to be less than impressive.
According to the study, Microsoft’s Bing search engine had around 19 percent of the search advertising market in the United States during the second quarter. Google took the rest of the market shares. Bing had around 20 percent of the search advertising in the first quarter and 17.4 percent in the last quarter of 2010.
The study made by IgnitionOne also showed that Facebook advertising has increased 22 percent when compared to the numbers last year. The study didn’t indicate the actual amounts spent by advertisers.