Why Watching TV On Hulu Is Just Way Cooler Than Watching It On Netflix
A lot can happen in a year and after a 60% price hike. A year ago Netflix became the de facto king of premium content and DVD rentals, claiming many casualties like Blockbuster along the way. Hulu on the other hand was slowly making inroads in the streaming of premium content and steadily building up its value. Today, their paths seem destined to cross as people react to the way in which they’ll have to pay for content on Netflix.
The two companies aren’t direct competitors as such, and each has a user base that is very niche specific—Hulu is more TV, while Netflix is more movies. But they each offer a mix of the same services, with Netflix being heavily invested in direct DVD rentals.
The lines separating both companies could become blurred, because according to market insights company, Nielsen, more people use Hulu to watch TV than Netflix. Over 12,000 people were interviewed, and they were all asked to give their usage preferences on each platform that they used. 73% of Hulu users tune in for TV content, compared to a 53% usage on Netflix.
With Netflix set to lose millions of subscribers, Hulu may start to enjoy an even greater usage among online TV viewers. Hulu doesn’t offer DVD rentals, so it really won’t make inroads in that sector, but if more and more people make the switch from Netflix, its movie viewing numbers (currently 9%) could jump considerably.
It looks like the $2 billion+ that Hulu founders are asking for may be justified after all.
Do you pay for pay streaming video content? Watch the video below to see how both Hulu and Netflix match up.