5 Daily Habits For Facebook Marketing Success
Do you feel like you don’t “get” Facebook? You have fun with your personal account, but maybe your business’s fan page isn’t doing so hot? Possibly, your business or website isn’t getting as much exposure as you’d like? Marketing on Facebook requires a lot more interaction than other forms of online marketing; it is a social network after all.
- Don’t be a Stranger
You should log onto your Facebook fan page at least three times a day minimum. As soon as you see a new post from someone, respond to it. Building fan loyalty is your number one asset on Facebook. You have to keep the discussion going to keep people interested. Keep your comments short and friendly; always address the person by his or her name so the poster feels that he or she has your complete attention.
- Post New Content
Don’t just add an update when something new happens. Update your page as often as you have time for. Share news about your business, photos of current projects, and/or even articles written by others that are relevant to your field. Don’t be afraid of sending someone away to a competitor, people will appreciate you sharing the information you found and will likely share it with others. The more you update your page, the more newsfeeds it will appear in.
- Try Different Things
Don’t just stick to the same-old type of updates if they’re not working for you. Fan pages that are entirely self-promotional are boring. Try asking questions or running a contest. Whatever you can think of that encourages people to interact on your fan page is a good thing. If something doesn’t work out, chalk it up to experience and move on.
- Be Professional, but Be Yourself
You have a personality, and you shouldn’t be afraid to show it. Obviously, you want to refrain from saying anything that could potentially offend someone, but don’t be scared to interject a little appropriate humor in your comments. People like to “hear a voice” on the page. Being personable and friendly will win you a lot more fans that leaving bland responses or sounding like a schoolteacher.
- Never, Ever Rant
The worst thing you can do on a professional Facebook page is complain about a client or share your business woes. You’re trying to present yourself as a successful expert in your field; don’t ruin that image. Likewise, if someone leaves a negative comment, don’t escalate things into a flame war by leaving an equally negative comment back. Remember that your fans are all potential customers and you should treat them professionally and respectfully at all times.
Even though they’re called fans on business pages, your Facebook followers are really your friends. If you ignore your friends, they’ll eventually lose interest in you. Interact with your fans regularly and keep the conversations as lively as possible. The most successful fan pages are ones people have a reason to visit often.