Amazon Launches Attack On Duplicate Ebooks: Kindle Getting a Clean-up
Amazon sells more digital books than it does hard copies, and the biggest reason for that is the Kindle. But while the Kindle remains hugely successful, it is dogged with one massive problem—‘duplicate content’.
The biggest culprit is what is known in online marketing circles as Private Label Rights (PLR). PLR is basically where a content producer, i.e. a writer, creates a book or an article and then offers the rights to that work. The private label means anyone who buys it, can rebrand it as their own. And therein lays the problem.
When the Kindle was first launched, Amazon needed to fill it with content. In order to do this Amazon made self-publishing on the Kindle easy as pie. Marketers quickly flooded the Kindle platform with hundreds of the same eBooks.
Now Amazon is fighting back. Hundreds of Kindle publishers have been informed via email that if they attempt to sell copies of the same books, they run the risk of having their accounts deleted. Amazon is also of course deleting these duplicate eBooks en masse. According to one publisher, he had over 150 titles deleted.
A few disgruntled marketers have expressed the opinion that Amazon is now kicking them off Kindle because the corporate publishers are on board. There might be some kernel of truth in that, but the overarching reality is that duplicate eBooks on Kindle was becoming a bit of an eye sore. Good riddance.
Do you agree with Amazon’s action to delete duplicate eBooks? Share your thoughts with us in the comments below.