5 SEO Tips For Bing
Are you willing to ignore nearly 30% of all search engine users? Even though Google is still the leading search engine most people use, you don’t want to leave the growing number of Bing users out in the cold. Both major search engines use different criteria for indexing web pages and if you want the most SEO bang for your buck, you should optimize your website for Bing too.
The first thing you should do is visit Bingle. Bingle is a website that shows you side-by-side search results for the same keywords from Bing and Google. Examine the results to see how highly pages on your website show up on both. If you see better results via Google, then you need to work on improving your SEO for Bing.
Even though Bing doesn’t place as much emphasis on backlinks as Google, they do take anchor text seriously. Anchor text is any text you use on a webpage that links to your website. The most popular type of anchor text is what you fill in the name field when you leave a comment on a blog. If you want to optimize your links for Bing, use keywords in your anchor text. For example, instead of typing your name, enter John Doe, Delaware Welder.
Use Keywords in your URL
Both search engines look at keywords in a web page’s URL, but they play a bigger role in Bing’s search engine algorithm. The best way to include keywords in your website’s URLs is to use them as the title of a page or blog post. If you’re trying to rank for the keywords “internet marketing,” then use those words on as many pages’ as you can as long as it makes sense. Don’t try to stuff keywords into titles that aren’t relevant to the content of the page.
Submit your Site Map to Bing
Bing’s crawlers are pretty effective, but submitting your sitemap directly to Bing helps speed things up significantly. You can upload your sitemap at Bing’s Webmaster Tools or simply type: http://www.bing.com/webmaster/ping.aspx?sitemap=www.thenameof yourwebsite.com/sitemap.xml directly in your web browser’s address bar.
Include a Good Amount of Text
Bing places more emphasis on the amount of text on a webpage than Google does. One way to see better results on Bing’s SERPs (search engine results page), is to have at least 300 words of content on every webpage. The content needs to be appropriate for the page though and you shouldn’t add irrelevant text just for the sake of meeting word count. Keyword stuffing is also a very bad idea; keep your keyword usage down to once or twice every 300 words.
Almost all SEO tips that apply to Google work with Bing as well; although there are some differences such as the fact that Bing is much friendlier towards Flash content. However, by using the five tips in this article, you can boost your webpage rankings with Bing without hurting your SEO for Google.