Bing And Twitter Renewing Search Deal
Real-time search is big business and the big players in the market will do anything to gain a competitive advantage. Locked in battle for real-time search dominance is no other than Google and Bing, but both have a problem. You see, Twitter has the biggest source of real-time updates and is the gatekeeper that search engines like Google and Bing rely on.
Now it looks like Google is about to be left in the cold because it appears Bing and Twitter are set to renew their search deal. And to add insult to injury, they’ve hinted at this in a Twitter conversation no less. The conversation could hardly have been more casual, and when you consider that such a deal would be worth millions, it really does paint a unique picture of how companies operate in the tech space.
While this is going on, Google is naturally mulling over ways to get its own real-time search component going again. Talks broke down between Google and Twitter regarding a renewal of their search contract, and many are speculating that Twitter is really doing a deal to get back at Google. Whatever the case, Bing and Twitter will benefit—if only for a while till Google works out its own search mechanics.
For now, Stefan Weitz, Director of Bing at Microsoft and Jessica Verrili of Twitter will have lots to talk about (on and off Twitter) regarding the new deal. The two were exchanging messages about the impending deal, and although it was obviously a jibe a Google, any such deal is serious business and must be treated as such.
Do you think Bing will finally be able to deliver ‘better’ search results now that it has a deal with Twitter? Share your opinion with us in the comments below.