Pros And Cons Of Using Google AdSense
Are you finding it difficult to decide whether or not to monetize your website with Google AdSense ads? Google’s ads are a blessing for some site owners, but there are many web surfers who consider them a nuisance. Getting started with AdSense isn’t difficult, but you need to decide if your website will actually benefit from including AdSense advertisements.
Every month that you earn $100 or more, Google will send you a check. If you earn less, Google rolls your balance over to following months until you meet their payout requirement. The good news is that $100 or more can be a nice steady stream of income on a monthly basis. The bad news is that if the ads don’t perform well, it can take a while to receive payment. Additionally, Google only pays for unique clicks, so if a returning visitor clicks an ad it doesn’t count towards your earnings.
Unique Visitor Requirements
Get a free analysis of your website and look the average number of unique visitors your website receives on a daily basis. Keep in mind that in most cases, only a small percentage of the people who visit your website will click a Google AdSense ad. If you only receive a couple hundred unique visitors per month than be prepared to wait a while before you see a check in your mailbox.
Depending on what type of website you own, Google may actually display ads from your competitors. Most business websites don’t use AdSense ads because they feel that the ads will cost them more in lost business than they’ll earn from ad clicks. If you’re a skilled professional like a graphic artist, AdSense ads on your website will likely do more harm than good.
If someone visits your website and they don’t like it for some reason, you may still make money if they click a Google ad while they’re there. The downside to this though is that once a user clicks an ad they leave your website. The trade-off for earning advertising revenue is that people may spend less time on your website.
Think about who your website’s visitors are. Even experts can’t always predict how successful a website’s click through rate will be, but as the site owner you know why people visit your website. If you’re running a website based on saving money, or making money, then users will be likely to click relevant Google ads. If your website is more of a personal blog, then getting ads targeted towards your audience may be a lot more difficult.
The decision to include AdSense advertisements on one’s website is different for everyone. First you have to determine whether or not your website has the potential to generate revenue from placing ads, then you have to decide if the money you’ll earn is worth the drawbacks. Placing Google ads on your website is free, so if you’re having trouble deciding, try it and see how successful you are. If the ads create a problem, you can always remove them.