RealEstate.com Sold For $8.25 Million
At the start of the year, domain sales were so poor that many wondered if a sale would break the $1 million mark. Well that speculation was put to rest with the sale of social.com for $2.6 million back in June 2011. At the time of the sale I went out on a limb and predicted that a domain would be sold, dwarfing that amount. My prediction was spot on and the sale of RealEstate.com for $8.25 million is bound to be the record for this year.
The domain was bought by Market Leader, one of the top companies providing online marketing and technology solutions for real estate professionals. Many are asking why a NASDAQ quoted company would want to buy a domain, but that question is easily answered. You see, with the purchase of RealEstate.com, Market Leader gets not just a domain, but a fully developed site. RealEstate.com at the time of sale had a network of over 250 participating brokerage firms, not to mention the reported ‘hundreds’ of domains that was under its portfolio.
The fact that the domain had been developed no doubt plays a part in the sale price; nonetheless, the market will interpret the sale in pure domain terms. Those among us looking to sell domains should bear the foregoing in mind. It’s never just a case of buy it today and sell it tomorrow; those days are long gone.
Do you think the record of $8.25 million for a domain sale will be broken this year? Let us know what you think in the comments below.