When it comes to measuring the effectiveness of marketing campaigns on social media platforms, few companies actually get it right. Clickable.com is one such company and so far its user base has been growing from strength to strength. Billed as the AdWords of social media, the company has been courting some big-name VCs and in a recent funding round, raised $12 million. Leading the series C funding round was American Express and previous funders Union Square, FirstMark and Founders Fund.

The fact that a major partner like Amex led the funding round comes as no surprise. Of the many partners that resell Clickable’s ad management services, Amex is its biggest. The money raised is expected to help develop the platform further and make the push towards profitability. At present Clickable has over 160 employees and so far is a major ad management service for Facebook Ads. According to Clickable’s CEO, David Kidder, the company plans to scale its services to accommodate ad management on Twitter and LinkedIn.

While Clickable is primarily a social media based ad management platform, the ambition is to branch out into Search—eventually merging the two into one seamless system. And with backing from companies like Amex, this ambition isn’t farfetched at all. The only thing that can stop Clickable’s growth is API troubles from the social network and search platforms themselves.

Do you buy ads on Facebook? Watch the video below to see some of the Facebook ad management features of Clickable.com:

(Source: sitetrail.com)

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