Google’s acquisition of the G.Co domain seems to be already bearing fruit. The domain was initially purchased to facilitate domain shortening across some of the products and services offered by Google, and from the looks of things, Google Maps is first to start seeing the benefits.

Typically a link generated inside Google Maps tends to be very long (and ugly); but now thanks to the integration of the G.Co link shortener, users can spread their links around with confidence and without embarrassment. Activation of the short link is also dead easy, and all a user has to do is activate the ‘Short Url’ checkbox above the long link.

This new capability will no doubt help to spread the use and popularity of Google Maps, and if it proves effective enough, we can expect a roll out among most of Google’s other products. Back in August, after the acquisition of the G.CO domain, a Google spokesperson had made it clear that the aim of the domain was to build confidence among Google users. The spokesperson made it clear that the shortened links created with the shortener would only send users to Google owned web pages, thus giving them the confidence to ‘click’.

It’s hard to tell where G.Co will pop up next in terms of a Google Product, but if I were a betting man, I would put a wager on Google+. The social network is now open to the public and will certainly have lots of internal and external interaction between users. This level of interaction will definitely need efficiency and a link shortener could help with that.

Do you think Google+ will next get use of the G.Co link shortener? Share your thoughts with us in the comments below.

(Source: sitetrail.com)

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