Is Google Plus stuck in quicksand already? I am sure Google would certainly hope this isn’t the case giving the latest traffic stats coming out of Chitika.

According to the analytics firm, Google Plus has erased entirely the gains made over the last few months, especially the one week traffic surge of 1269%. How can this be? Chitika doesn’t measure user sentiment unfortunately so it’s difficult to assess. What can be assessed, however, is predicted user sentiment and many experts had predicted that Google’s biggest challenge was always going to be maintaining interest.

In the early beta-invite only days of Google Plus, exclusivity and novelty helped push the number of user through the roof. Many lauded Google for this achievement and even Facebook for a while looked nervous. But in the days after Google made the platform available to all, the real truth hit home. People it seems just aren’t ready for two social networks.

Unless Google can entice users of Facebook to move their social networking entirely, I can’t see it achieving critical mass and eventually seriously challenging the ‘blue and white’. Social networking after all is a time-intensive process and doing it on both platforms will be quite draining for most.

Is it time for Google to throw in the towel in frustration? Perhaps not, but things had better change and change quickly. Google has invested a lot in Google Plus and the markets are watching.

Would you social network on both Google Plus and Facebook? Share your answer with us in the comments below.

(Source: sitetrail.com)

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