ImageSocial Scores $15 Million In Funding
Photo Sharing is quietly becoming a major part of platforms like Facebook and Twitter and so it makes sense for emerging companies to target this tech niche. One such emerging company is Australian based Mooter Media, who recently secured $15 million to launch their own photo sharing platform called ImageSocial.
According to the company, ImageSocial will be nothing like we’ve seen before in terms of photo sharing. Instead of the usual uploading, tagging and sharing, ImageSocial will include a rich gaming element. This element will incentivise photo sharing and allow users of the platform to compete for prizes in contest that will be held regularly.
The contests and larger photo sharing mechanics will be in managed through a partnership with Hot Shot Media, who according to their CEO, Chris Jermyn, will focus on an American Idol style reality contest. When the gaming element of ImageSocial does come on stream, the website will join the likes of Piictu, and Kept, both of whom have tried to add some gaming functionality to photo sharing.
For many in tech, the emergence of ImageSocial is exciting news, not least because it represents a significant presence for an Australian based start-up in the tech space. For years experts have chided Australia for its relative under representation among technology companies and ventures. ImageSocial will no doubt change that representation and should act as inspiration for other Australia based tech companies.
Do you think adding a gaming element to photo sharing is a good idea? Share your thoughts with us in the comments below.