Football Club To Launch Its Own Social Network With 500 Million Fans
For some football clubs, the idea of starting a social network is more or less a pipedream, but not Manchester United. The English Premier League giant is reportedly set to launch its very own social network with the aim of catering to the over 500 million Manchester United fans around the world.
The push for its own social network is part of the wider MU plan to cement fan support in the Asian market, where the club, thanks in large part to the heydays of former player, David Beckham is very popular. It is anticipated too that the social network will drive user engagement with the MU brand and strengthen its digital presence.
Integrated marketing services company, SapientNitro has been tasked with delivering on what many are calling a ‘bold’ promise on the part of MU. Given the pedigree of SapientNitro however, MU looks to be in safe hands. In recent years SapientNitro has handled the digital branding and marketing for top Fortune 500 companies including: Air Canada, AT&T, Burger King, Carnival Cruises, Citi, Coca-Cola, Condé Nast, H&R Block, JCPenney, ADT, Kraft and Mercedes AMG.
Fans I am sure will be delighted to have their very own social space on the web with which to chat and share stories about their favourite team. And if MU pulls this off, we can all expect the move to perhaps be the new paradigm for large scale online branding for other top sports clubs around the world.
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