Reddit Reaches 1.8 Billion Monthly Pageviews
The buyout of Reddit by Conde Naste seems to be paying dividends in a big way because the month of October (2011) has been a stellar one for Reddit. The popular social news site reached the 1.8 billion page views mark for the month of October and even managed to grab 1 million subscribers for one of its more popular subcategories, /r/funny.
Reddit seems also be growing in its user-created section with over 256 of those currently standing at 10,000+ subscribers. This is a solid turnaround for Reddit who before the Conde Naste buyout was losing its way as well as mindshare among its regular users. Among the other achievements recorded by Reddit in the last 30 days was the registration of over 28 million unique visitors—something many feel would never happen.
Despite the strong numbers though, the website’s general manger Erik Martin, is urging experts not to judge too much by the huge spike in subscriber numbers. According to Mr Martin, Reddit’s laissez-fair approach to signups means that most people will often have multiple accounts and so unique visitors is a better metric to judge Reddit’s efficiency and growth.
All in all, Conde Naste will be happy with the numbers currently being recorded by Reddit. All the platform has to do now is start showing some profitability.
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