Ever since the .Co extension came on stream, many of the top tech companies have been using it to handle much of the load on their main domain. Google snapped up G.co and Twitter snapped up T.co.

Very little has occurred around G.co, but Twitter has put T.co to good use and from reports and statistics coming in, T.co is being used heavily. According to one source, since Twitter started funneling activity through the domain, it’s racked up over 100 million impressions per day. The same source is claiming that Twitter now lets the .Co extension handle much of the data and this is posing a problem for many using Twitter to spread their own brand. Apparently any tweet that gets funneled through T.co is shortened with the T.co URL shortner and this takes away from brand uniqueness in the overall marketing scheme.

Whatever the drawbacks of T.co, many who use Twitter will be well placed to leverage its popularity—even if webmasters don’t have much interactive control over how their data/tweets are handled. Any exposure on Twitter’s platform is good exposure and should be taken at every available opportunity. If T.co has 100 million impressions per day, one can only imagine the level of action Google is seeing with G.co.

Do you think having your tweets displayed through T.co is a let-down by Twitter? Let us know your thoughts in the comments below.

(Source: sitetrail.com)

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