Veenome Raises $500,000 To Build Video Platform
Veenome is a online company that uses proprietary automated video recognition to scan video clips for products, brands, and objects which can be tagged and indexed. For instance if you were watching a music video of Lady Gaga singing one of her songs and you liked the sun glasses or shirt, ring, etc that she was wearing, you could click on it directly from the video in order to purchase them or in order to get to the brand site. This feature will be able to be linked in with social media sites as well.
Veenome recently raised $500,000 in additional funding to continue building and modifying this new video platform. This funding came from Ecosystem Ventures as well as private investors such as Google, Dingman Center Angels, and the founders of Chegg and WebMetrics. “Veenome says the additional funding will be used to enhance its recognition algorithms and APIs for its early customers. The company is currently running a beta test with participants who include major global publishers and video providers.”
Some may think that this Veenome sounds a lot like the company ThingLink which is also a media-tagging online company however there are unique differences from the two. Such as, Veenome only has to install a plug-in on their web site to get started and crawl the websites and overlays the advertising on the videos it finds there.
This is a really neat feature that I personally am interested to see how it progresses. This will change the way people purchase things I’m sure, since if one sees something such as clothing, accessories, electronics, etc that they are interested in, the can simply click on the object to learn more or potentially purchase it. People will even be able to do so from social media networks such as Facebook if they are looking at videos that there friends have posted.