Tweets number in the billions each day, but amidst that clutter, are some real gems that sometimes can be worth a lot of money. This is potentially what could happen to the tune of $20,000 to a lucky student who tweets a link to a photo under a current promotion being run by KFC.

The contest requires a student to follow @kfc_colonel and use the hashtag #KFCScholar. The guidelines for the photo stipulate that it illustrates why the student exemplifies Colonel Sanders’ commitment to education and enriching communities. Of course, KFC is no stranger to such Twitter-based promotions. In 2010, the popular fast food chain offered scholarships to students who tweeted interesting 140 character snippets of why they are deserving of a scholarship. The lucky winner for the inaugural competition was a Californian, Amanda Russell who tweeted “Hey Colonel! Your scholarship’s the secret ingredient missing from my recipe for success! Got the grades, drive, just need cash!”

Thanks to that tweet, Amanda is now attending UCLA and one lucky student tweeting a link to a photo might also get some money towards their education. KFC has its detractors, but this initiative is solid and can only make the lives a of a few students better.

What do you think? Are big-name fast food chains like KFC doing enough to give back to the communities in which they operate? Share your thoughts below.

(Source: sitetrail.com)

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