55% Of Twitter Users Are Mobile
Twitter had perhaps its best year since launch this past year (2011) and the prospects for growth in the coming years seem rosy indeed. But out of the records and stats, a picture of how the user base on the platform is constituted is emerging.
This picture helps to justify one of the age-old puzzles that marketers attempting to leverage Twitter traffic have been troubled with. It turns out from the current numbers being crunched, that 55% of Twitter’s users are on mobile platforms. This of course helps to explain why Twitter traffic converts so poorly on traditional website links. For years people have been sending Twitter traffic to traditional websites only to see poor conversions and poor response overall. This new revelation helps to explain the poor numbers.
Marketers will now have to rethink their approach if they are to leverage the almost 100 million active users Twitter gets each month. They’ll also have to work hard at keeping their content and pitches healthy enough for Twitter’s spam-fighting team. In recent months, especially since Twitter broadened its advertising platform, the efforts to get rid of spam and perceived-spam has been doubled. They’ll also have to deal with the ever growing savvy of Twitter’s users who are now very versed at spotting a crude pitch to sell something.
Do you think marketers will be able to tap into the 55% of Twitter’s users who are on mobile devices? Share your thoughts below.