Eyeview Raises $5.2 Million In Funding For Video Ads
Eyeview is a company that is working on creating personalized business ads with impressive technology. They have even already worked with McDonald’s, AT&T, & T-Mobile. It has recently announced that it has raised around $5.2 million in funding for its video ads in series B funding.
Here is some more information about Eyeview’s technology:
“Eyeview’s technology is best demonstrated by looking at one of their actual ads — which you can see in the video embedded below. The gist is that the company can generate high-quality ads, complete with the splashy effects and 3D rendering we’re accustomed to, and customize the text depending on where the ad is being shown. There are ways to do this using Flash overlays and the like, but Eyeview’s technology is much more advanced (and better looking) than that.
The company says it will be using the money to continue growing its reach — both in terms of audience size and the formats it appears on. In the long term, CEO Oren Harnevo envisions a scenario where IP-enabled televisions would be able to display this sort of ad, personalized to each user. That’s still a ways off, though — for the time being, all of Eyeview’s ads are appearing online.”
The launch date for Eyeview was in January of 2007 and here is their company’s overview:
“Personalized Video Advertising Eyeview provides personalized video advertising technology across all screens. By seamlessly integrating real-time messaging into video creative, Eyeview’s solution delivers a broadcast quality, individualized viewing experience to amplify brand messaging making video more relevant and effective. The company is headquartered in New York City with its R&D center in Tel Aviv, Israel.”
It will be interesting to see how Eyeview continues to grow and if it will get the rest of the funding it needs to be successful.