Only 26% Of Consumers Think Facebook Stores Are Secure
Online shopping has come a long way, but some platforms are better than others at convincing people of their online security when it comes to making purchases. This is what social networking giant Facebook found out recently after it was revealed that only 26% of its users consider the platform secure enough for shopping.
The study was conducted by ThreatMetrix and Ponemon Institute, and in all, over 800 people were surveyed on their views about Facebook storefront security. 56% of those surveyed felt Facebook’s storefront did not do enough to prevent fraud, whilst another 23% felt unsure about Facebook’s ability to guarantee a certain level of protection.
When asked about the findings and why people on a whole might have such shaky confidence, ThreatMetrix’s CPO, Alisdair Faulkner said that, “people trust the Facebook brand,” but apparently not enough to give them confidence they or their friends are immune from phishing attacks and spam”. Faulkner went on to cite the recent scam involving Lady Gaga, in which a virus called “Lady Gaga is Dead” enticed people to click on a fake BBC link which then sent out phishing attacks.
For Faulkner and others, Facebook still has a far way to go in terms of shoring up its ecommerce functionalities and security. And judging by the results of the survey, most people seem to agree with him.
Do you trust Facebook enough to shop through its servers? Share your thoughts below.