TripAdvisor Has Collected 50+ Million Reviews From Travelers So Far
TripAdvisor is finding out in a hard way what it means to leave the nest and venture out on your own. The former arm of Expedia began trading on the NASDAQ recently and suffered early trading jitters, dropping from 4% ($1.24) to close at $29.01.
The company has been a massive part of the Expedia story and only recently emerged as a credible going concern in its own right. Since coming into existence, TripAdvisor has collected over 50+ million reviews from people all over the world. It currently operates in 27 countries and 19 languages, and is now tipped to command greater market share and revenues given the fact it is no longer operating as an arm of Expedia. With TripAdvisor defining itself as a separate entity, Expedia is now expected to concentrate on core business, moving back to the travel agency side of things.
For many analysts the split which occurred on December 6 couldn’t have come at a worse time, given the slew of IPOs that have either launched or in the advanced stages of being launched. TripAdvisor on the other hand will be hoping that the dip in trading is just the market ‘feeling out’ the stock. It will also need to be vigilant of other competitor in the market like Kayak who are watching and waiting to see how the newly established TripAdvisor performs on the open market.
Is TripAdvisor taking on too much by striking out on its own? Let us know in the comments below.