Twitter Soon To Hit 500 Million Users
When Twitter CEO Dick Costolo said last year that Twitter was aiming to have “billions of users”, many thought the quip was just that, an idle quip. Recent data however is showing that Twitter Costolo and his team are deadly serious about this goal. To prove it they’ve acquired Summify, a service that digests the links in a user’s Twitter feed and produces a daily email of the most relevant stories. The acquisition is noteworthy for one thing only—Twitter’s apparent approach to the 500 million user mark.
If and when Twitter does hit 500 million users, it will be nothing short of extraordinary for it was only a few months ago that Twitter appeared stuck in the mud at 200 million active users. Recent developments in mobile browsing have helped push Twitter well beyond the 300 million active user mark and that is just a conservative estimate of Twitter’s exact numbers right now.
The Summify service is all about retention and engagement of users and so the acquisition is hoped to help push those numbers north, whilst at the same time speeding up the acquisition of new users. According to the terms of the deal, the development team of Summify will be absorbed into Twitter’s own development apparatus, ensuring that the service is integrated as seamlessly as possible.