2.1 Million People Watched Super Bowl 46 Online
The plots and sub-plots to Super Bowl 46 were so heavy, that viewership was bound to smash records. NBC had the biggest coverage ever with millions tuning in to watch the big game. And whilst NBC was busy breaking records on TV, its streaming of the game was also racking up some history as well.
NBC streamed the Super Bowl online for the first time ever, and the turnout was a whopping 2.1 million viewers. So successful was the streaming of the game that the NFL made a statement about its success. The New York Times reports the NFL as saying that “the game was a tremendous success in its first year online.”
The success of the streaming was evident at every level and SVP, Business Development and Managing Director of Digital Media at NBC Sports Group, Kevin Monaghan, held nothing back in expressing the excitement at NBC about the success of the streaming. Said Monaghan, “The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage. The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”
All told, the 2,105,441 viewers that watched online did so for a total of 78,624,422 minutes. If Tom Brady and Eli Manning meet again next year, we can expect that number to at least double.
Did you watch the Super Bowl online this year? Let us know below.