42% Of Super Bowl Tweets Were About The Commercials
This year’s Super Bowl was perhaps one of the biggest in the history of the sport, and according to NBC Sports, it was the most watched TV show in US history. In all 111.3 million people tuned in to see if Tom Brady could exorcise his demon that is Eli Manning and the Giants.
But while Brady was getting his rump whipped by the Giants, Twitter was breaking a few records of its own. The first took place during the halftime break of Madonna’s performance and the second at the end of the game. Networked Insights, which analyzed the social media activity during the game, highlighted the fact that 42% of all Twitter activity was about the commercials or some sort of celebrity taking part in the event. Madonna alone commanded over 32% of the tweets, and many people were a bit bemused at the antics of rapper, MIA. Even David Beckham got some attention during the commercials.
15% of the tweets were about Tom Brady and his supermodel wife Gisele Bundchen, while only 4% was about the Giants winning the game. This Super Bowl proves I suppose that in today’s multi-connected, world of multi-media, the sideshows are what makes for great conversations. The good news is that you still need a great game to make it all happen.
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