Are Google Search Results Getting Worse?
Google controls over 60% of the search market, but that doesn’t mean the search giant doesn’t get criticized. In fact, Google’s search results came under so much scrutiny that it forced the now famous Panda update. That was over 8 months ago.
Now it seems the whispers are starting up again, and many are saying these whispers will become full blown loud cacophonies unless Google addresses a few holes in its search algorithm. At issue this time round is the presence of Google’s social network in the search results. For a lot of people, the presence of “Search Plus Your World”, actually dilutes search results and reduces relevance.
If this is true (and right now we are only dealing with complaints here and nothing by way of a comprehensive study), Google could be falling short in the one area that has helped it beat competitors at the search game for years. Without relevance Google is nothing and with Bing getting better at relevance and search effectiveness, this latest snafu may just be the window needed to eat into Google’s search market share.
According to many experts looking on, Google’s wide ownership of services may actually be hurting its search business as many of these services are favoured somehow by Google’s algorithm. I say “somehow” because Google won’t openly admit that it gives its product and services preference in the search results—an issue which is causing executives to answer questions in front of the SEC as of this writing.
Are you seeing a drop in relevance with Google searches? Let us know below.