Flingo Raises $7 Million In Funding
TV Check-in services are fast defining themselves as the “second screen”, and the players are lining up to dominate the space. One such a player is Flingo, a company and platform that was started by former Bitorrent honcho, Ashwin Navin.
The growth of the service itself has been remarkable enough to attract investment dollars and Flingo is announcing a fresh round of funding, pumped in by August Capital. According to their release, August Capital is putting in $7 million in the hope that it will transform Flingo into the dominant player of the space.
Presently Flingo makes ‘smart TV’ Apps that lets viewers on Samsung and LG TV sets among others, share information about what they are watching to their friends and family. This new integration with live TV viewing is expected to create a new layer upon which advertisers can tap into the minds of TV viewers.
Navin will have competition though, especially from Yahoo who currently has an offering in the same space called IntoNow; there’s also GetGlue, a service which competes heavily in the space. There’s also consideration for the fact that Twitter and Facebook are already active platforms for sharing likes and dislikes about what is currently on television. Unless services like Flingo can do a better job at this, these smart Apps may not go very far.
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