Google Vs. Baidu
Nobody does search better than Google, that much is proven. But despite this the search giant seems to have a terrible time cracking the Chinese search market, and that’s even not talking into account the regulatory and political hurdles that the Silicon Valley giant faces from China’s government.
Its biggest challenge is of course, Baidu—China’s biggest and most popular search engine. Not only is Baidu dominating Google inside China, it is doing so using much of the style and form that Google uses to dominate outside of China. This quirk in the workings of Baidu makes many wonder why Google is struggling so much to gain market share.
Perhaps Google’s struggle may lie in the nuanced differences in how Baidu operates. For instance, Google limits the number of paid search results displayed among organic results. Baidu does the complete opposite and in its search results, paid ads rule. This raises the question though of whether such a liberal spread of paid results can keep relevance high—perhaps it does.
Baidu differs from Google in other contexts too, not least of which is the fact that Baidu has over 50 communities under its wings—something Google is now just tapping into with Google+.
Based on extensive data coming out of the comparison of the two search giants, it is unlikely that Google will ever catch Baidu in China.