Zynga Generated 15% Of Facebook’s Revenue In Q1
The relationship between Zynga and Facebook is truly symbiotic; the two platforms rely heavily on each other in order to make money. It therefore comes as no surprise to hear that Zynga generated over 15% if Facebook’s revenues in Q1 of 2012.
The revenue is tied to either advertising or payments directly linked to Zynga games and although its down from the 19% contributed in Q1 of 2011, Facebook seems pleased with the way the relationship has worked out so far. Amidst this cozy relationship however there is some unease, and Facebook is keen to stress that bad blood between the two companies could impact adversely on both sides.
This expression of concern comes after Zynga gave its website a facelift to make the site more user-friendly and eventually a better destination for the millions of users that Zynga commands. This of course doesn’t sit well with Facebook who would be right in thinking that Zynga is looking to funnel its user away from the Facebook platform.
For now though, Zynga does well because of its integration with Facebook and I can’t see how it can maintain that experience by going solo. After all, most of Zynga’s users enjoy their game play while doing other things on Facebook—this close tie-in makes going solo a tough call.
Do you think Zynga will eventually leave the Facebook platform? Let us know using the comments below.