Path Hits 3 Million users
Social networks—even the private ones—can’t seem to keep the users away and look to be a big part of Chris Anderson’s Long Tail.
One of the companies proving this theory is Path, a private social network that launched exclusively on iOS and later Android. According to founder Dave Morin, the social network has hit 3 million users, a massive jump on the 2 million registered users it Path reported back in April 2012. Then it had just come off a fresh round of funding which valued the company at $250 million.
Morin is optimistic about the future of the platform and plans to release a Desktop version and possibly something for Windows Phone. At current growth rates Path is adding around 8,400 new members a day and will surely breach the 10 million user mark by the end of the year. The platform has settled user privacy concerns over data download and storage which erupted last year. This it seems may have helped renew interest in the private social network.
Throw in the potential mass of new users from the Desktop iteration of the App and it’s a good chance that Path could become the next Instagram. Both companies are proof that mobile is here to stay and that businesses can build on ‘mobile only’ for sustainability.
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