34% Of Facebook Users Now Use The Service Less Than Last Year
It looks like lady luck is frowning big time on Facebook. Since the company was taken public it’s been nothing but bad news after bad news and the latest news will only add to the fears of investors and company founder, Mark Zuckerberg.
According to a recent survey conducted jointly by Reuters and Ipsos, 34% of Facebook users now use the service less than they did a year ago. Now, the findings are in no way tied to the IPO since that was only a few months ago, but what the findings do show is that people who were once considered Facebook diehards are now finding other ways of handling their social networking.
The people surveyed cited several reasons behind the decline in their interest but top of the list was concern over Facebook’s handling of privacy issues. Many also felt that Facebook as a medium of interaction is becoming boring—even pointless. Call it an epiphany of sorts but it seems a lot of people are finding the constant attachment to digital engagement unhealthy. Users interviewed also said they hated the fact that Facebook is now being overrun with ads—and while this may be true, there’s little Facebook will be able to do to stop this. Investors demand a return on their money and the only way to do that in the main is through advertising.
Where the numbers will be in a year’s time is anyone’s guess, but the trend is suggesting that Facebook won’t be as powerful in the coming years.