55% Of Internet Users In UK Share News On Facebook
People in the US and the UK are both ‘Western Dwellers’ but the way in which they go about things is sometimes worlds or should I so oceans apart. One such glaring difference is how people in the UK handle and share news.
A recent survey conducted by Reuters found that 55% of people in the UK share news via Facebook over email which came in second at 33%. Twitter was third in the sharing medium with 23%.
The take-away from the survey was more or less that people in the UK are as guarded as ever about whom they share stuff with. Whilst Twitter may be the easiest way functionally to share something online it was the least favorite option among UK internet users. The reason perhaps being that Twitter tends to be a mass sharing medium. Once you click that tweet button, all of Twitter gets it.
Facebook on the other hand is more channeled sharing and you can now specify how you share your news. Of course email is also very one-and-one but as a medium of communication it is losing ground to social media; it’s not surprising therefore that most people choose to use Facebook.
As a point of note, Google+ which lets users take greater control of their friends online (Circles) is only used about 6% of the time to share news.