Facebook Projected To Make $1.2 Billion With Mobile Ads
It looks like Facebook won’t sink after all, at least not by J.P. Morgan analyst Doug Anmuth’s predictions.
Doug is predicting that Facebook will make over $1.2 billion with mobile ads within the next year. The projection is based on Facebook’s present numbers which based on last estimated data was $872 million for the first half of 2012. That figure was a 37% improvement on figures recorded in 2011 and Doug thinks that things will get even better in 2013.
The bullishness over Facebook’s mobile ads potentials stems in part from plans to debut a new product which is geared towards targeted mobile ads based on app usage. This how the new product was described: “Advertisers will be able to display ads for other mobile apps that users may be interested in based on their current mobile app usage, in contrast to Sponsored Stories that enable advertisers to amplify user preferences and activities. Facebook could potentially charge advertisers every time an app is installed on a user’s mobile phone, and the eCPMs could be well ahead of existing advertising.”
Of course these predictions are just that and while they may music to Mark Zuckerberg’s ears, the reality of performance will need to hold up. For now though, Facebook ads seem healthy enough to justify these claims. In