9% Of Facebook Accounts Are Fake
The number of people using Facebook is quite staggering, but every now and then the social networking giant has to face up the fact that the numbers aren’t entirely true.
In actual fact, around 9% of Facebook’s stated registered accounts are fake. That means that by the latest announcement of 955 million active users, 83 million or so are either bots or people with multiple accounts. Of course, that still leaves a whopping 872 ‘real’ users and that is enough to generate billions a year in ad revenue. So, whilst it may cause Facebook some discomfort, I doubt it’s the first thing that dominates the board’s mind insofar as monetization is concerned.
Facebook explained in a 10-Q filing recently how it calculates monthly active users (MAUs) and the challenges inherent in pinning down the numbers: “The numbers of our MAUs (Monthly Active Users) and DAUs (Daily Active Users) and ARPU (Average Revenue Per Users)