Apple Hits 3 Million Mountain Lion Downloads
Microsoft will be hoping that its update to Windows 7 gets the same reception Apple’s Mountain Lion is getting.
Apple released the latest downloads data and it seems over 3 million people have downloaded the updated Mac OS X so far. All 3 million downloads took place within the first 4 days of it being available so from Apple’s perspective, the updated OS has been a phenomenal success.
Apple Senior VP Philip Schiller wasn’t able to hide his corporate glee in the statement released on the achievement: “Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever.”
Driving the success of the latest update to OS X is the raft of features that have been imported from the mobile iOS platform. Mac users are now able to access AirPlay mirroring, real-time notifications as well as dictation. But perhaps the biggest driver is how Apple has positioned and priced the latest update.
Instead of having the OS shipped, users can buy online and download simply as an update. It’s also dirt cheap too and users only have to fork out $19.99 for an update.
Microsoft has taken note and plans to offer upgrades for as low as $14.99. No doubt it too will see a surge in early downloading. Whether it will beat Apple’s 3 million in 4 days remains to be seen, but we’ll be keeping watch.